Formerly senior vice president, director of operations at Jack Morton, Spragg will officially become part of the TBA team on 1 February.
The appointment follows a record year for the events agency, which included the successful delivery of the Rugby World Cup 2015 Official Worldwide Partners hospitality programme, as well as a series of live experiences and brand campaigns across Europe, Africa, Asia and the US, for global clients including Diageo, P&G, Lloyds Bank and Samsung. TBA also hosted new client eBay's professional seller events in September.
Current managing director Guy Horner, who will step up to the role of executive chairman, said: "I am delighted Mark has decided to join TBA, to further strengthen the agency’s senior management team and to play a key leadership role in TBA’s next stage of growth. I look forward to working very closely with Mark moving forward, to continue to build on TBA’s reputation for delivering 'Bright Ideas Brilliantly Executed' for our leading global clients."
Horner has held the role of managing director at the London-based agency for more than a decade, overseeing a period of sustained growth.
Spragg added: "It’s an amazing time to be joining TBA, a time when the talent and creative work in the agency is so strong, delivering exceptional results for its clients. I look forward to sharing my passion and professional knowledge – having worked in both independent and large, group-owned agencies – to build on TBA’s success alongside Guy and the team. TBA is clearly a business that is well placed for continued commercial growth and rise in profile, with a creative flair, global delivery expertise and client-servicing approach that stands them apart".
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