AMEX launches new app for pharmaceutical meetings

American Express Meetings & Events has launched an app to help pharmaceutical companies meet compliance regulations when hosting healthcare providers (HCP) at events.

Event planner apps ©iStockphoto.com
Event planner apps ©iStockphoto.com

HCP MOBILE CONNECT is powered by DoubleDutch, a global provider of mobile event technology, and allows meeting owners to confirm and log the attendance of the HCP attendees electronically. It can also be customised at a country level in order to provide local languages and relevant legal messages.

The app is part of a suite of pharmaceutical compliance meetings management solutions from the global agency, developed to provide pharmaceutical companies with the ability to gather essential data in a simple, accurate way. As new regulations are put in place, global pharmaceutical organisations face higher levels of scrutiny when it comes to the reporting and management of indirect transfer of value to HCPs, which is tied to participation in sales meetings, education programmes and conferences. Digitally captured attendance records enable improved data collection integrity, which can improve compliance and visibility.

"Pharmaceutical companies are facing increasingly complex obligations from a regulatory and compliance perspective, both within the US and internationally," said Issa Jouaneh, senior vice president and general manager, American Express Meetings & Events. "With this in mind, we offer a suite of services for the healthcare industry to assist in providing full visibility of meetings and events attendees and associated spending."

More:

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American Express partners with mobile event app provider

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