Based at the agency's head office in Worcestershire, Aitken will be responsible for the market repositioning, which includes a renewed focus on conference and events services. With a background in event management, Aitken has worked across multiple industry sectors and brings a wealth of experience to the role.
Tony Carey, managing director at The Events Company, said: "With a combined experience of over 50 years in the industry, The Events Company has a wealth of experience delivering high-class, engaging events. Our decision to take on a new marketing manager is exciting, and I am looking forward to the benefits an in-house creative can bring to the table."
The Events Company will be launching its new look brand at the beginning of March, in-line with the Event Production Show in London.
• For more breaking news, as well as in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here