Gareth Dimelow leaves George P Johnson

Former George P Johnson executive director Gareth Dimelow has left his role at the agency to set up his own communications consultancy.

Gareth Dimelow leaves George P Johnson
Gareth Dimelow leaves George P Johnson

Dimelow, who was formerly executive director, engagement planning at the agency, will launch his new venture ‘Liftd’ in January 2016.

Dimelow spent four-and-a-half years at George P Johnson, having joined from competitor Jack Morton Worldwide where he held the position of VP, Experience Director.

Dimelow told C&IT: "I've been inspired to set up my own company from the conversations I've been having with start-ups that don't seem tohave a strategic marketing approach. After giving insight into how they should be talking about their business, I started to think of a model that I could propose to businesses myself.

"When I look back on my four-and-a-half years at George P Johnson, I've learned more at that company than I have done anywhere else. Having always been a part of big agencies, I'm now looking forard to learning how to work by myself as part of my own business."

The announcement follows the departure earlier this year of former George P Johnson vice president Kevin Jackson, who left to form his own agency The Experience is the Marketing. 

"I'd like to think that there will be opportunity to work with Kevin in some capacity in the future," Dimelow added.

While he is currently looking to secure some office space in London, he has stated that his office will be mostly mobile. 

More:

60 Seconds With... The Experience is the Marketing founder Kevin Jackson 

Kevin Jackson launches new agency

George P Johnson appoints new digital head of strategy

• For more breaking news, as well as in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Hire Space Awards 2019 winners: The full list

Hire Space Awards 2019 winners: The full list

Comedian Robin Morgan led the ceremony at the National Gallery recognising the UK's best venues and event organisers.

15 entertainment ideas for corporate events

15 entertainment ideas for corporate events

All ideas should be sensory, memorable and participatory, says Mauri Gomez of Eventos Barcelona.

LinkedIn launches face-to-face meetings tool

LinkedIn launches face-to-face meetings tool

Online networking platform's event-organising feature marks its first step into the physical meetings market.

Why wellness isn't just for delegates

Why wellness isn't just for delegates

From taking time to see the sights to apps that help your sleep patterns, Top Banana's Ian Cooke has some wellbeing tips.

7 lessons for event planners from... Brexit

7 lessons for event planners from... Brexit

We asked industry figures what the Brexit process has taught them about planning and executing big events.

Inntel hires new head of business travel

Inntel hires new head of business travel

Senior appointment will manage business travel operations teams and mentor the agency's business travel consultants.

5 ways to bounce back from travel sickness

5 ways to bounce back from travel sickness

Wellness expert John Ayo shares his health tips to make sure you and your event don't have to suffer.

What's the biggest challenge for corporate event planners?

What's the biggest challenge for corporate event planners?

Panel of experts at Cvent Connect examine what will affect in-house event professionals most during the next three years.

Marketing budgets cut for the first time in seven years, says Bellwether Report

Marketing budgets cut for the first time in seven years, says Bellwether Report

Total marketing budgets fell in the third-quarter amid economic and political uncertainty, but outlook for 2020 is positive.

Another landmark year for Belfast after winning Best Events Destination 2019

It's been a record-breaking year for Belfast with stand-out numbers for business tourism sales and awards galore.

LATEST JOBS