Gareth Dimelow leaves George P Johnson

Former George P Johnson executive director Gareth Dimelow has left his role at the agency to set up his own communications consultancy.

Gareth Dimelow leaves George P Johnson
Gareth Dimelow leaves George P Johnson

Dimelow, who was formerly executive director, engagement planning at the agency, will launch his new venture ‘Liftd’ in January 2016.

Dimelow spent four-and-a-half years at George P Johnson, having joined from competitor Jack Morton Worldwide where he held the position of VP, Experience Director.

Dimelow told C&IT: "I've been inspired to set up my own company from the conversations I've been having with start-ups that don't seem tohave a strategic marketing approach. After giving insight into how they should be talking about their business, I started to think of a model that I could propose to businesses myself.

"When I look back on my four-and-a-half years at George P Johnson, I've learned more at that company than I have done anywhere else. Having always been a part of big agencies, I'm now looking forard to learning how to work by myself as part of my own business."

The announcement follows the departure earlier this year of former George P Johnson vice president Kevin Jackson, who left to form his own agency The Experience is the Marketing. 

"I'd like to think that there will be opportunity to work with Kevin in some capacity in the future," Dimelow added.

While he is currently looking to secure some office space in London, he has stated that his office will be mostly mobile. 

More:

60 Seconds With... The Experience is the Marketing founder Kevin Jackson 

Kevin Jackson launches new agency

George P Johnson appoints new digital head of strategy

• For more breaking news, as well as in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
'We often see details brushed over - that's the sort of thing we take seriously'

'We often see details brushed over - that's the sort of thing we take seriously'

A-List 2019: Catherine Coulter, director of BeaconHouse Events.

Businesses routinely miss out on sales leads at trade events, research reveals

Businesses routinely miss out on sales leads at trade events, research reveals

Generic sales pitches, misspelt names and 'hard-sell' techniques are leading to lost revenue and business opportunities.

Most popular European cities for MICE bookings revealed

Most popular European cities for MICE bookings revealed

Tech company Aventri ranks cities' popularity for meetings and events based on bookings made through its venue sourcing platform.

'My MD gives me additional roles to help me learn, and experiences to develop my skills'

'My MD gives me additional roles to help me learn, and experiences to develop my skills'

A-List 2019: Anna Clarke is senior account executive at Ex Events.

Reinventing networking with 'brain dates' for attendees

Reinventing networking with 'brain dates' for attendees

Fundamental changes are needed to reorganise events around face-to-face connections rather than content, says agency director.

Live Union welcomes three new faces

Live Union welcomes three new faces

Marketing director, business development director and production manager all join the London-based team

No one should be expected to work for free and the same goes for speakers

No one should be expected to work for free and the same goes for speakers

It's unethical to expect speaking gigs to be unpaid, says Nick Gold, MD of Speakers Corner.

'I don't think I would have had the same opportunity and support in a bigger company'

'I don't think I would have had the same opportunity and support in a bigger company'

A-List 2019: Olivia Chilton, senior account executive at Clear Partners.

In pictures: Meet Dublin in London cruise

In pictures: Meet Dublin in London cruise

The Dublin Convention Bureau hosted its 10th anniversary 'Meet Dublin in London' on the Thames.

Kimpton Blythswood Square Hotel opens in Glasgow

Kimpton Blythswood Square Hotel opens in Glasgow

Luxury hotel has 113 rooms, a Bo & Birdy restaurant and bar and private roof garden with views of the city.

LATEST JOBS