TRO records 3.7% drop in pre-tax profit following investment

Agency TRO has recorded a £1.99m pre-tax profit for 2014, which represents a drop of 3.7% from the previous year.

According to the company, investments have been injected into the agency across all its global offices, particularly in the talent and innovation programmes.

TRO's turnover was reported as £30.89m, representing a 3% decrease from the 2013 figure of £31.85m.

Michael Wyrley-Birch, COO, TRO EMEA, told C&IT that despite a slight fall in profit due to the investments, TRO had experienced a strong year. "2014 was a year of re-securing major clients on three-year contracts – including Vauxhall events and experiential and the prestigious BMW PGA Championship, which we delivered for the 11th consecutive year in May 2015.

"We were also proud to add new clients to the portfolio, in the form of British Airways, Porsche and Bupa and have delivered a number of high-profile events for each in 2015, including a unique behind the scenes British Airways brand experience for 13,000 guests and Porsche’s brand presence at Goodwood Festival of Speed.

He added that TRO would continue its investment in the latest technologies, and talent, to ensure effective solutions for clients. 

More:

TRO appoints four new staff

TRO partners with Sheffield Hallam to launch events course

TRO expands team on back of Volvo and Nissan wins

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