In 2015 The Appointment Group successfully completed a rebrand, citing a move to ‘acknowledge the business as a truly global entity'. Since then the company has seen developments in its UK and international offices, with particular success in Australia. Meanwhile, The Appointment Group events team has also expanded in the New York office, hiring several new people,ncluding head of events Simone Bresi-Ando, who joined the team earlier this year.
What do they say?
"In 2014, our Global Events worldwide turnover grew from £3.4m to £9.6m, including a one-off charter flight contact worth £1.6m, and this gave us an incredible challenge for 2015," said Sam Robson, group events director. "Our events have been relatively spread out this year but next year’s test involves an increase in kick-offs and incentives around the end of the financial year. We have two clients who have changed their fiscal year, moving their events from February to May so our spring is already extremely busy - but that’s a good challenge."
What does 2016 hold?
"Our global events team has expanded into our New York office and we have won a major hotel booking contract, which will require additional staff so expansion is on the cards in NYC," said Robson. She added that once it was established, the agency would be following the same process in LA. " The growing event requirements of our international clients plus the need for consistent high quality global event delivery, means we need to service their event needs on a worldwide basis from a local office." In the UK, the agency plans to strengthen its presence in the market with increased sales and marketing to generate more new business opportunities, as well as offering a broader range of services to our existing clients. "As a company with an entrepreneurial spirit, we recognise the need to seize a good opportunity when it presents itself so I’m sure there will be further growth, too."
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