Sledge will design, develop and produce all of O2’s large events in the UK. The scope of the contract includes both internal and external events, as well as the management of areas at The O2 Arena, rugby sponsorship activations and corporate events including conferences, award ceremonies, CSR activations and other partnership activations. The agency has held the account for the last 11 years.
Nic Cooper, CEO at Sledge, said: "We have a brilliant relationship with O2 that has been built over the last decade, but it was a competitive pitch so the reappointment certainly wasn’t a given.
"This appointment strengthens our belief that long-term relationships are extremely beneficial for everyone; the agency develops a fuller understanding of the client, the organisation and the brand so they feel like a natural extension of the team. There’s also an understanding of what has been achieved before and what will be well received, so no time is wasted in putting ideas forward that will never work. A solid relationship also creates a higher level of trust, so the agency knows which way the boundaries can be pushed in order to develop some truly amazing events."
John Worthington, head of events at O2, added: "Going out to pitch every few years is time consuming but essential in ensuring we are working with the very best agencies in the industry."
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