The hire follows a brand refresh, account wins with BT, Sabre and MoneySuperMarket.com and a series of new appointments, which will stengthen the company’s creative offering.
Moriarty, who has worked creatively on a wide range of brands, will cover strategic development and concept creation, as well as overseeing the delivery of creative excellence across all projects.
"Simon has been involved in a number of diverse branding projects, primarily in the automotive and transport sectors, leading the team for the launch of the McLaren Automotive sports car programme," said Sue Winckler, client services business devlopment director at BrandFuel.
"Most recently, Simon creatively led the successful pitch for the Lexus European refresh and 20/20 vision project. Other clients Simon has worked for include Asian Games Doha 2006, Dunlop and Goodyear, Virgin Trains and Virgin’s entry into Formula 1, Hyundai, Nissan global rebrand and Pirelli."
The agency has been widely recognised wihin the industry this year, scooping four accolades at the C&IT Awards this year.
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