Jack Morton was awarded the contract after it developed a new creative concept for Kodak’s brand experiences, which will be applied across its trade show marketing calendar. The first experience will be Kodak’s CES stand in January, followed by drupa in May 2016.
Danielle Atkins, director of brand identity at Kodak, said: "Drupa is one of the most important trade shows in our industry’s calendar, so I am delighted to have Jack Morton’s expertise to develop and deliver this key experience for our brand. The agency created a fantastic concept that beautifully reflects Kodak’s USP and we are excited to roll it out throughout all our trade show activity in 2016."
Julian Pullan, vice chairman and president at Jack Morton Worldwide, said: "We’re thrilled to have the opportunity to bring Kodak’s positioning to life across its trade show activities. It’s a brand that embraces creativity, enabling us to develop an exciting concept that is truly extraordinary."
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