Case Study: LinkedIn Talent Connect 2015 at ExCeL London

Agency emc3 organised the LinkedIn Talent Connect this year, which hosted 1,600 delegates on 21-22 October 2015 at ExCeL London.

LinkedIn Talent Connect 2015, ExCeL London
LinkedIn Talent Connect 2015, ExCeL London

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Objectives

The LinkedIn Talent Connect conference is designed to bring together talent acquisition leaders to share industry best practice. As the event had been held at ExCeL before, the company was keen to spice things up, providing something different for delegates. Under the theme 'What’s Your Big Idea?', attendees had the opportunity to network, learn about LinkedIn's latest products and attend training sessions.

For Laurence Bret-Stern, senior marketing director at LinkedIn, there were two key objectives: to share the vision of LinkedIn with the talent industry and to connect the brand to the industry. In addition to a live event with 1,600 delegates, more than 5,000 people would be reached through live streaming.

Solutions

London ExCeL was chosen as the venue, due to its size, space and convenient location in the country’s capital. "Last year when we ran the event, everything was divided throughout the venue," explains Bret-Stern. "This year everything was in the North Hall, which meant we had to think about how to use the space most effectively."

For networking, emc3 helped to create a special rooftop styled lounge with an ‘above the clouds’ theme. "One of the key challenges was to think about the space and how to keep the flow of people going," says Daniel Curtis, CIO and director of emc3. "We had to ensure all the suppliers were coordinated and that delegates didn’t get on top of each other."

Through the use of drapes, the agency created discreet spaces, to ensure each section of the event retained a sense of privacy. To further aid communication, attendees used an app, which they were able to use throughout the event.

Verdict

The event was hugely successful, selling out a month before it opened. "This was the fifth edition of the event and we’re really impressed with how it’s grown from just 300 people to 1,600," says Bret-Stern.

"The agency worked hard to create unique experiences and they really understand the needs of the company." She adds that the ‘blank space’ provided by ExCeL meant they could tailor the event to their needs and that it received positive feedback from delegates. "Now there’s just the challenge of making the next one even better!" 

More:

ExCeL London to open new meetings facility

Case Study: LinkedIn's Talent Connect London Conference 2014

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