The agency has appointed Jocelyn Turlan in the role of integrated strategist. Turlan comes from Proximity London and has also worked for luxury agency BalistikArt in the past, for brands including Guerlain, Dior, Technomarine, Le Ritz and Valentino. He has experience working across the UK, Canada and France and has a deep global perspective, a strong digital background and an interest in brand strategy.
Gloria Cheng has also joined RPM from agency i2C in the role of senior shopper strategist. In the past she has worked with brands including Heineken, Mondelez, Microsoft, Nestle, AB InBev, Pernod Ricard and RBS Business Banking.
Turlan and Cheng will be working on both B2B and B2C projects for RPM’s clients, which include Heineken, Virgin Holidays, Diageo and Sky. Both new hires will report to head of strategy John Viccars.
The hires come after a ‘very successful 2015’ for RPM, with revenue growth building year on year. The agency also won seven new business accounts this year across brands including Johnnie Walker, Berocca (Bayer), Hammer, Ikano Bank and Wahaca.
Viccars said: "Our strategic capability has really developed in recent years as we continue to build our owned behavioural insight tools and global research partnerships. These new hires demonstrate our ability as a team to transcend multiple contexts, as well as providing brand and commercial strategic intellect."
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