Karina Steinberg, meetings and groups UK account manager at HRS, said that while chain hotels continue to dominate the conference and events market, there has been a shift towards independent properties, particularly outside of the UK.
In 2015, Shanghai recorded a 40% increase in event bookings with independent hotels compared to the previous year, with only 10% of event bookings made at chain hotels. Meanwhile, Milan has seen an increase of almost 20% in event bookings at independent hotels compared with last year. In Beijing the percentage of events taking place in independent properties has risen from 17% in 2013 to 57% in 2015.
However, in the UK, chain hotels are still leading the way. "Data showed that major cities, such as Cardiff, Leeds and Manchester, were receiving 100% of event bookings for chain hotels," said Steinberg. "However, London has made a slight nod toward independents, recording the number of event bookings in 2015 at 12%, an increase of 3% on 2013."
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