Event bookings for international independent hotels on the rise

Independent hotels have witnessed an increase in international event bookings, according to new research from HRS Global Hotel Solutions.

HRS Global Hotel Solutions' Karina Steinberg
HRS Global Hotel Solutions' Karina Steinberg

Karina Steinberg, meetings and groups UK account manager at HRS, said that while chain hotels continue to dominate the conference and events market, there has been a shift towards independent properties, particularly outside of the UK.

In 2015, Shanghai recorded a 40% increase in event bookings with independent hotels compared to the previous year, with only 10% of event bookings made at chain hotels. Meanwhile, Milan has seen an increase of almost 20% in event bookings at independent hotels compared with last year. In Beijing the percentage of events taking place in independent properties has risen from 17% in 2013 to 57% in 2015.

However, in the UK, chain hotels are still leading the way. "Data showed that major cities, such as Cardiff, Leeds and Manchester, were receiving 100% of event bookings for chain hotels," said Steinberg. "However, London has made a slight nod toward independents, recording the number of event bookings in 2015 at 12%, an increase of 3% on 2013."

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