The event, Tourism Australia's biennial business events showcase, is taking place at Adelaide Convention Centre. It is the biggest-ever Dreamtime to date, according to Tourism Australia, which is hosting a number of UK agencies, including The Black Tomato Agency, BI Worldwide, Imagination and drp. Buyers have taken part in a number of one-to-one meetings today, before heading to Penfolds Magill Estate Winery for a welcome dinner this evening.
Frances-Anne Keeler, deputy chief executive officer at Tourism Australia, said: "Adelaide is the perfect base for showing that there is nowhere like Australia for business events. With more than 70 business product providers in attendance and 95 buyers, Dreamtime 2015 is our biggest ever one to date."
Buyers are spending three days in Adelaide before heading to other parts of Australia for a further three days, including Cairns and the Great Barrier Reef, Queensland, Gold Coast and Sydney.
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