Israel's Ministry of Tourism launches 'Safety Net' for C&I planners

Israel's Ministry of Tourism has announced a new initiative designed to support C&I partners planning international conferences in the country between 2017 and 2020.

Nazareth, Israel
Nazareth, Israel

The ‘Safety Net’ initiative would compensate companies for marketing activities and promotions of any planned international conferences in Israel that needed to be rescheduled or cancelled in the case of a geo-political situation.

It has been created in a bid to strengthen confidence among C&I buyers who are planning events in Israel.

To be eligible the international conferences would need to be hosting a minimum of 400 delegates, 50% of whom were not Israeli. Conferences would also have to be held over three days in Israel and would need to register through a DMC or academic institution accredited by the Councils for Higher Education.

Naama Oryan-Kaplan, director of UK and Ireland for the Israel Government Tourist Office, said: "Israel is a unique destination which has a wonderful mix of ancient history and modern entertainment. The Safety Net initiative will give MICE planners the confidence that international conferences are financially protected should they have to be rescheduled or cancelled."

More:

Israel Government Tourist Office targets conference industry with new hire

Agencies increase focus on 'disaster response'

C&I industry wary of Tunisia following attacks

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