Agency HGA launches Event Pulse technology

Events and communications agency HGA Creative has boosted its digital offering with the launch of new technology platform, Event Pulse.

HGA launches Event Pulse
HGA launches Event Pulse

The Event Pulse platform uses analytic reporting to give real-time insight to events, allowing planners to structure approach, measure engagement and track activity. It harnesses digital technologies to extend the lifecycle of different types of events and create socially connected experiences in a bid to achieve business objectives, deliver greater engagement and give higher return on investment.

HGA first created a custom-built technology platform more than five years ago, but it has seen the demand from clients increasing, which resulted in the creation of Event Pulse.  

Event Pulse offers a range of event technology services including mobile event apps, registration platforms, delegate management tools and interactive solutions, all of which HGA designed in a bid to make the client’s life easier and enrich the experience of the end user.

The technology is cross-platform friendly and supports iOS and Android, so delegates can bring and use their own devices.

Dan Laurence, MD of HGA, said: "Innovation and meeting the changing needs of our clients is one of the things that really excites us about the events industry. We’ve seen a growing demand for events to be socially connected and to reach wider circles than just those in physical attendance. 

"Digital technology allows us to do this and also to extend the lifecycle of an event – with messages and objectives starting long before and finishing long after the event itself."

More:

HGA doubles size of events team after series of account wins

HGA to deliver events for Brakes Food and Nutricia

HGA expansion continues with three new hires

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