Future incentives to focus on personal experience

Personalisation is set to be one of the top trends for incentive travel in 2016 and beyond, according to C&IT's Incentive Travel Report.

Future incentives to focus on personal experience
Future incentives to focus on personal experience

Industry experts predict that delegates on incentive programmes are increasingly demanding more free time and personal experiences, mixed with group activities.

"Ensuring you understand the overall needs of the group is crucial but delegates are keen to have their own downtime," says Iona Courtenay-Warren, head of events at CWT Meetings & Events UK & Ireland.

AddingValue managing director, events, Tina Morris agreed. "The people that come on these trips work really hard all year so the feedback we have had is they really like some free time, especially on trips where partners are invited," she commented.

Read the full article here – C&IT Incentive Travel Report 2015: The future is personal

C&IT’s report also revealed that incentive travel looks set to increase in 2016, with 88% of agencies expecting to organise more incentive programmes next year than in 2015.

More from C&IT's Incentive Travel Report:

C&IT Incentive Travel Report 2015: Top destinations revealed

Incentive Travel Report 2015: BMW in the Bahamas

Incentive Travel Report 2015: NCH in Sardinia

Incentive Travel Report 2015: AstraZeneca in Marrakech

Incentive Travel Report: NuSkin in Morocco

Incentive Travel Report: Brands buying into staff rewards

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