Industry experts predict that delegates on incentive programmes are increasingly demanding more free time and personal experiences, mixed with group activities.
"Ensuring you understand the overall needs of the group is crucial but delegates are keen to have their own downtime," says Iona Courtenay-Warren, head of events at CWT Meetings & Events UK & Ireland.
AddingValue managing director, events, Tina Morris agreed. "The people that come on these trips work really hard all year so the feedback we have had is they really like some free time, especially on trips where partners are invited," she commented.
C&IT’s report also revealed that incentive travel looks set to increase in 2016, with 88% of agencies expecting to organise more incentive programmes next year than in 2015.
More from C&IT's Incentive Travel Report:
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