The agency works with a number of high-profile pharmaceutical clients including AstraZeneca, Sanofi, Smith & Nephew and Boehringer Ingleheim and intends for the strategical new role to develop and expand its extensive presence in the sector.
Sawyer joins WRG from Complete HealthVizion, where he was head of commercial development. He brings with him a wealth of expertise and experience from a variety of commercial roles in the pharmaceutical industry for companies including Servier, MSD and AstraZeneca.
In his new role at WRG, Sawyer will focus on developing creative, impactful campaigns, thought leadership engagement programmes and effective communication strategies that enable pharmaceutical clients to educate and inform healthcare professionals.
Chris Gosling, head of healthcare at WRG, said: "Healthcare is a key area of growth for WRG as we continue to innovate for our existing clients, keeping step with the regulatory challenges and winning new business in this dynamic sector."
Sawyer added: "I’m delighted to join WRG and I look forward to developing exciting and memorable communication strategies for our healthcare clients in this rapidly expanding area of the business."
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