Agency Partnerships: CWT Meetings & Events

C&IT talks to three agencies that believe partnerships are key to servicing clients' increasingly complex event needs. Second up, CWT Meetings & Events.

Liz Quinton, CWT Meetings & Events
Liz Quinton, CWT Meetings & Events

Liz Quinton, director of operations. Works with Cvent

The new normal

Years and years ago, perhaps, partnerships were frowned upon and people were reluctant to give up any business to other agencies, but I think they came into practice for the sake of the client and it's normal for agencies to work together now.

Pitching for partners

In 2014 we decided we needed to invest in a technology system. CWT has grown significantly over the past few years, so we needed a more robust technology platform for event management, group travel, venue-sourcing and more. CWT went out to pitch with several technology providers and Cvent provided the most effective solution.

Global roll-out

We signed a three-year agreement with Cvent on a global basis. Our US team rolled out the Cvent implementation in mid-2014, and the proposition went out to UK customers in January this year.

A dedicated platform

Cvent now drives the majority of our systems. We're finding the partnership has made us more efficient in terms of turnaround times and we're able to report more efficiently. It gives customers what they want and us a platform for things like delegate registration, which we had to outsource.

Click here to read Agency Partnerships: Absolute Corporate Events

Click here to read Agency Partnerships: Crown

More:

CWT Meetings & Events partners with Cvent

CWT Meetings & Events appoints new vice president

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