Exclusive: Arriva UK appoints drp

Public transport company Arriva UK has chosen agency drp to assist with its leadership and development events.

Dale Parmenter, drp
Dale Parmenter, drp

The agency has been working closely with the company’s HR team, to develop innovative and impactful programmes for the leadership teams in both the bus and rail divisions.

So far drp has assisted with the organisation of two day-long events for the company, both of which have been highly interactive, in a bid to bring alive the group’s strategy to become the leading public transport provider in the UK.

Rachel Baldwin, group HR director, said: "With both the bus and rail divisions we have an ambitious plan to really make a difference for our customers, and this means we need to equip our leaders to be the best. These events certainly made a positive difference, and drp have been great to work with – they really have understood us and our needs very quickly"

"We have used a combination of traditional and digital solutions to really get the leaders in the organistation thinking about their operation and how they can improve the customer experience," said drp's group CEO Dale Parmenter.

"It has been a real partnership between the Arriva and drp teams to develop the experiences – a partnership I’m hoping we can strengthen and grow"

Parmenter added that drp is looking forward to building and developing the working relationship and supporting Arriva on their next project. At present, the public transport company has more then 20,000 staff working across its divisions. 

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Agency drp on track to hit financial targets

Exclusive: drp appoints new creative head

Top 50 Agencies 2015: drp (18)

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