Featuring workshops, networking opportunities and talks from industry experts, the Business Tourism Scotland Conference 2015 will provide motivation, inspiration and practical tips for delegates.
Taking place at the Assembly Rooms on 1 December, the conference will be chaired by BBC Radio Scotland presenter Louise White and feature talks from Danish author and futurist Bo Kruger as well as popular business speaker David Pearl.
The conference will also feature a series of parallel sessions on the themes of digital opportunities, led by Charlie Smith, director of marketing at VisitScotland; and the economic impact of business tourism, with Bruce Redor, from Gaining Edge and the Joint Meetings Industry Council.
The specially curated ‘Coming to Scotland’ session, meanwhile, will focus on three business event case studies: the International Society of Addiction Medicine (ISAM) in Dundee; the Routes Europe conference in Aberdeen; and Conference Direct, based in Aviemore.
Organised by the Business Tourism Scotland Conference Steering Group, the conference is supported by the Business Events team at VisitScotland; Scottish Enterprise; Marketing Edinburgh; People Make Glasgow (Glasgow City Marketing Bureau); Dundee & Angus Convention Bureau and VisitAberdeen.
Neil Brownlee, head of business events at VisitScotland, said: "This conference is an excellent opportunity for members of Scotland’s business tourism industry to share best practice and to gain fresh insight from some truly inspirational speakers. By taking a collaborative approach, we can ensure that Scotland continues to punch above its weight in this hugely important sector."
Danny Cusick, tourism director at Scottish Enterprise, added: "Building on the success of the 2014 conference, this year’s programme aims to challenge us all to think differently about how we sell, promote and deliver business tourism in Scotland."
Lesley Williams, head of business tourism for Convention Edinburgh and chair of Business Tourism Scotland, said that the Business Tourism Scotland conference 'is fast becoming one of the most important industry-to-industry business tourism events in the country'.
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