Sledge shifts focus to corporate market with new acquisition and recruits

Sledge has announced a new strategy to reposition itself as an agency that delivers large-scale corporate events, while acquiring a film production company and expanding its team.

Sledge founder and CEO Nic Cooper
Sledge founder and CEO Nic Cooper

Sledge has acquired film content production company The Bigfoot Project, which it intends to utilise as it repositions itself to be seen as an agency that delivers ‘perception changing’ large-scale corporate events. The company has also unveiled new branding as part of its shift.

The Bigfoot Project will aid Sledge in creating a wide range of content  and in the past has worked on corporate videos, music and sport-branded content, commercials, 3D Cinema content and larger productions. The team has on-site editing facilities and vast experience in creating content for the world of live communications.

Sledge founder and CEO Nic Cooper said: ‘As early pioneers in the world of experiential we have seen a huge shift in the live events market, with the sector becoming commoditised and diluted. Whilst we are proud of our heritage, we have evolved and our new focus sees us concentrating on perception changing live communications; large, content-rich events for both the corporate and public sectors.

"Large-scale events demand amazing content, so we have acquired The Bigfoot Project to ensure that we have the in-house capability to create and deliver the range and standard of content required. Our strategy also includes new branding and the addition of three new recruits."

The new hires include Becca Shanks, who joins Sledge as a producer. Shanks joins from Fisher Productions and previously also worked at TRO, with brands including Shell, GSK, Chevrolet, Marks & Spencer and Save the Children.

Sophie Smith has joined Sledge as a project co-ordinator. Sophie was previously at FRUKT, where she worked on large international events for MasterCard. In the past she has worked for events agency Imagination, where she worked on large-scale international events for clients including Shell.

Nathan Vahiesan has also joined the Sledge finance team from Leisure Jobs, a recruitment specialist.  

Sledge has used its new branding to create a marketing campaign and has also just launched its new website. The agency will also be hosting a series of brand-led strategic events to back up its repositioning, where leading brand marketers will be brought together to debate on key topics that will then be turned into white papers. 

More:

Sledge hires new project co-ordinator

Cievents appoints senior producer from Sledge

Top 50 Agencies 2015: Sledge (36)

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