The number of pre-scheduled meetings represented a 2% increase from the previous year, compared to 2014's 20% growth from 2013.
According to Graeme Barnett, senior exhibition director for ibtm world, the number of meetings and activity at the show was boosted by Spain’s economic recovery.
"The Spanish economy is clearly on the rise, we knew about it before the show but the stats so far illustrate that the country’s events industry and that of Europe in general is back to centre stage. Many exhibitors have been telling me about the quality of business they are doing with international meeting planners, as well as those planning regional specific events in the country," he explained.
Spanish buyer Raul de Gregorio of T&C said that as a result of economic growth, he now sends some 50% of the company’s staff to the show. Meanwhile, Ashley Aloney from VisitFlorida added that they were having a lot of enquiries about their destination. "The quality of buyers is good, our incoming Spanish market is big and we have also seen our destination presentations full."
London & Partners also had its biggest stand in recent years. In addiiton to lots of enquiries, representative said there was a 'buzz' about the show and that the venue seemed busy and energetic.
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