BMW chooses Black Tomato for 2016 incentives

Automotive giant BMW has reappointed The Black Tomato Agency to organise four global incentive trips in 2016, following a competitive pitch.

BMW has chosen Black Tomato for its 2016 incentives
BMW has chosen Black Tomato for its 2016 incentives

Next year the agency will organise a series of four incentive events for BMW and MINI staff in January, February and April, across a range of destinations including Costa Rica, Victoria Falls and Abu Dhabi.

Gary Lewington, BMW national sales manager, said the group had used the agency for previous events and always had positive results, with trips in Iceland, The Bahamas, Arizona and Miami. "The professionalism and attention to detail that Black Tomato brings is second to none, and we are extremely pleased that they are once again our agency of choice for our 2015/2016 destinations. This is the culmination of several years’ hard work and marks the development of a valued working relationship between the BMW Group in the UK and The Black Tomato Agency.

Sally Yates, project director at The Black Tomato Agency, said the company strives to deliver creativity in programmes, destinations and campaign identities. "When we find a partner whose brand we connect with and who encourages us to exceed our own high standards time and again, we do all we can to keep hold of them. This will be the 8th group incentive for the BMW Group since I joined the Agency and year on year it is a pleasure to see our relationship growing."

More:

MINI appoints Vista ahead of Clubman launch

Case study: BMW Iceland 

60 Seconds with Jaguar Landrover's Nathalie Maddocks

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