The Jumeirah Inside platform includes 360° video footage and photography from the Burj Al Arab, the ‘world’s only seven-star hotel’, giving users access to never-before-seen footage. The hotel is brought to life by video, sound, interactions and exclusive hotspots.
Experiences for users include the chance to dive into the Talise Spa infinity pool, take a stroll through the Royal Suite and explore Dubai from the exclusive helipad. The site is optimised for mobile and tablet users and will offer the opportunity to make hotel reservations at any point.
Ross McAuley, group vice president of brand, digital and loyalty at Jumeirah Group, said: "Jumeirah Inside is one of the most exciting digital developments for Jumeirah Group. Just as we aim to exceed our guests' expectations whenever they visit our luxury hotels around the world, so is our aim to give an unforgettably rich, immersive online experience in advance of their arrival. This is a world first for the hospitality sector."
Ivan Jakovljevic, Google’s head of travel & finance, Middle East and North Africa, said: "We are very excited to see Jumeirah Inside spread its magic to the world. We worked very closely with the Jumeirah team to unleash the creative potential of their brand enabled by the latest advances in digital technology to tell the best possible story from the consumer point of view at every step of an immersive travel journey."
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