Butlins' conference and events business has grown 35% from January 2015 to now, meaning that the division has grown by 97% since re-entering the market three years ago.
The resort reports that the growth reflects its continuous investment into facilities and the expansion of its corporate offering, which has attracted a host of new and high-profile clients including Rolls Royce, Greene King (UK) and The Wrigley Company.
Butlins' exclusive hire option has continued to prove extremely popular amongst organisers looking to hire large venue spaces, accommodation and activities on one site, removing the need for complicated logistics.
Butlins Bognor Regis resort was also awarded the title of Best UK Conference Venue at this year’s C&IT Awards.
Simon Jones, national sales manager at Butlins Conference & Events, said: "We are delighted with the continued success of our conference and events division. This growth proves that we are challenging perceptions within the industry, which no longer sees Butlins as exclusively a family destination, but understands that we can offer so much more to our corporate guests.
"We have recently renovated our resorts following our £100m investment and our ambition is to be a key player in this market, offering a truly unique experience for event organisers and their delegates."
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