Brand Book 2015: Lenovo's Berlin 'Holiday Launch'

Agency Zibrant organised a number of international product launch events for IT company Lenovo in September.

Berlin, Germany (©iStockphoto.com)
Berlin, Germany (©iStockphoto.com)

Computer brand Lenovo's 'Holiday Launch' in Berlin formed part of a series of international product launch events held during September 2015, designed to position Lenovo as a premium brand, inspiring audiences and leveraging the business momentum.

Organised by Zibrant, the event included presentations and a fully hosted programme for 700 media representatives and invited guests. The theme 'Innovation Never Stands Still' was brought to life in an immersive environment with curved LED and moving walls.

Engagement zones featuring the latest Lenovo technologies such as social media walls and pillars, photo booths, pro-hosted gaming areas and technology experiences allowed guests to interact with the products. The programme was streamed live, engaging more than 589 million people in 129 countries across the globe, making it the most successful activity for the brand to date.

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