Brand Book 2015: Lenovo's Berlin 'Holiday Launch'

Agency Zibrant organised a number of international product launch events for IT company Lenovo in September.

Berlin, Germany (©iStockphoto.com)
Berlin, Germany (©iStockphoto.com)

Computer brand Lenovo's 'Holiday Launch' in Berlin formed part of a series of international product launch events held during September 2015, designed to position Lenovo as a premium brand, inspiring audiences and leveraging the business momentum.

Organised by Zibrant, the event included presentations and a fully hosted programme for 700 media representatives and invited guests. The theme 'Innovation Never Stands Still' was brought to life in an immersive environment with curved LED and moving walls.

Engagement zones featuring the latest Lenovo technologies such as social media walls and pillars, photo booths, pro-hosted gaming areas and technology experiences allowed guests to interact with the products. The programme was streamed live, engaging more than 589 million people in 129 countries across the globe, making it the most successful activity for the brand to date.

More:

C&IT to host Brand Book Live at Mandarin Oriental

Brand Book 2015: Wave of change for IT and telecoms sector

Brand Book 2015: Argos launches autumn/winter ranges

Brand Book 2015 profile: Lucy Hagen, Clarks

• For more case studies, as well as profiles, features and breaking news, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How to recruit new 'wildcard' speakers

How to recruit new 'wildcard' speakers

Education, training and speaker coaches are key to unearthing new talent, according to an expert panel at the C&IT Corporate Forum.

La Torre Golf & Spa Resort opens in Murcia

La Torre Golf & Spa Resort opens in Murcia

New 133-room DoubleTree hotel features lake-front views, a ballroom for 700 delegates and four restaurants.

Read the full State of the Industry: Corporate Report

Read the full State of the Industry: Corporate Report

C&IT subscribers can read our report for corporate event planners, including stats, trends and industry insights.

Agency boss reveals blueprint for rapid business growth

Agency boss reveals blueprint for rapid business growth

MD of WONDER London explains how his company has quickly grown from two to 40 people in six years, working with clients like Google.

In pictures: Performing Artistes' New Year Speaker Drinks

In pictures: Performing Artistes' New Year Speaker Drinks

The annual event with drinks and entertainment was held at the Institute of Directors and hosted by comedian Andy Parsons.

6 new international congress centres

6 new international congress centres

As demand for large-scale international events continues to grow, we take a look at conference venues opening from 2019.

In pictures: Corporate Forum 2019

In pictures: Corporate Forum 2019

This year's forum featured inspirational talks, panel discussions and a gala dinner in the ballroom at The Langham hotel.

How to increase delegate engagement

How to increase delegate engagement

A panel of experts at the C&IT Corporate Forum discussed how to attract delegates and keep them happy.

'Riskiest' places to travel revealed by medical insurer

'Riskiest' places to travel revealed by medical insurer

From typhoid and malaria to 'Delhi Belly', new research reveals where travellers could catch the most threatening travel bugs.

Live Union hires senior account manager

Live Union hires senior account manager

Leonor Nemésio Nobre joins from Kia Motors, where she worked on a range of corporate events.

LATEST JOBS