Brand Book 2015 profile: Kerensa Preedy-Houston, Cambridge Weight Plan

C&IT's Brand Book 2015 gets the lowdown from Kerensa Preedy-Houston, PR and events manager at Cambridge Weight Plan.

Kerensa Preedy-Houston, Cambridge Weight Plan
Kerensa Preedy-Houston, Cambridge Weight Plan
Cambridge Weight Plan's Kerensa Preedy-Houston has worked for the brand for nine years. She started her career working in PR in Hong Kong before moving back to the UK in 2006 and joining Cambridge Weight Plan.

Which events have you run this year?

We held our international conference in Amsterdam at the Sofitel the Grand for all our international distributors. Our UK sales champions event took place in Malta - a half-day conference, followed by teambuilding in Gozo.

Our Slimmer award-winners went to New York, while our Above & Beyond winners enjoyed a one-night break to Paris. From 19-21 November, we are hosting our biggest annual convention ever at the ACC in Liverpool, which includes an international welcome dinner for 125 people on the first day, a conference the next day for 1,000 people and then a conference again the following day for 1,350 people.

What are the most challenging aspects of your role?

It can take you away from home a lot. You have to build good teams around you as relationships are key. Tailoring the event to your audience and making them feel special is essential.

What's your outlook for 2016?

Next year, we're looking for some great destinations and hoping to make our annual conference even bigger and more spectacular. A key challenge will be finding appropriate venues for this and also trying to keep the format fresh.

What do you enjoy best about your job?

Travelling, having great experiences and knowing people will be amazed when they attend the event.

More:

C&IT to host Brand Book Live at Mandarin Oriental

Brand Book 2015 profile: Kylee Rush, Volvo

Brand Book 2015: USP message key for food & drink sector

Brand Book 2015: Danone's annual conference inspires staff

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