The research, which is based on the activity of the company’s customers, showed that Riga in Latvia had made the list for the first time. Meanwhile, Amsterdam took Barcelona’s place as the third most popular destination, while the Spanish city fell to eighth place.
The full list can be found below:
- London
- Paris
- Amsterdam
- Brussels
- Frankfurt
- Munich
- Copenhagen
- Barcelona
- Riga
- Berlin
Aigars Smiltans, marketing and communications director at Meet Riga, said the increased activity in Riga was due to the convention bureau’s hard work in position the city as a C&I destination. "I think Riga offers good value for money and is still a relatively affordable destination," he explained. "We also have a unique culture and there’s a huge amount of choice, in terms of both venues and incentive activities. We offer meeting planners something different." He added that while the majority of event business came from Russia and Scandinavia, the convention bureau was actively targeting the UK market.
More:
Event budgets rise for first time since 2010
Zibrant's Richard Parker joins American Express
American Express partners with mobile event app provider
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