60 Seconds With... Selina Chavry on Pacific World's expansion

Pacific World announced its collaboration with European DMC, albamy in Germany at ibtm world. C&IT caught up with new global managing director Selina Chavry to discuss expansion.

Pacific World's global managing director Selina Chavry
Pacific World's global managing director Selina Chavry

Can you tell us about your expansion strategy?

Overall our strategy has been the same for the past few years. Our clients are looking for expansion and a brand they can rely on anywhere they go in the world.  We build loyalty and knowledge which we can pass from team to team. Last month we announced our first Latin American destination, Peru and now at ibtm world we’ve announced the opening of a new office in Northern Germany, which is a key region for events. We now have 34 offices, covering 100 destinations. We hope to expand further into Northern Europe and Latin America.

With such a large portfolio, how do you ensure the brand remains consistent across all offices?

When we set up a new office, we want to make sure our brand is reflected, for consistency. We often send existing employees out to new locations, as well as looking for local talent and ensuring we have plenty of destination knowledge on the ground. It’s really about the people we employee and the supplier relationships we have. We also form partnerships, like the one with albamy, which means we integrate the brand into their company. They’re the experts, we’re bringing in our strengths to enrich the opportunities.

You recently started your new role as global managing director. What will that entail?

I’ve been with Pacific World for four years, previously as regional director for Asia. As global managing director, my main role is to look for new ways to innovate. This can be done in numerous ways, such as expansion. Another way to innovate is to bring fresh experiences to destinations. Sometimes a destination might have been on the events map for a while, but we need a new way of looking at it and building new experiences for delegates. Expectations are definitely different now. Nobody wants to just see a place, they want to immerse themselves into the culture. People are well-travelled, so you need to provide them with an experience they couldn’t find for themselves. For the younger generation, technology and social media is important, so we need to find ways to integrate that into events too. 

More:

Pacific World adds Japan to portfolio 

Pacific World sees incentives on the rise in Dubai

Pacific World cites Italy as top meetings destination

Pacific World appoints Ruby Serra as director

• For more breaking news, as well as case studies andfeatures, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Expert offers advice on unusual dietary requirements

Expert offers advice on unusual dietary requirements

Food and allergen specialist explains why you should take every allergy request seriously.

New 3,000 capacity venue Magazine London launches with big name events

New 3,000 capacity venue Magazine London launches with big name events

North Greenwich venue opens its doors with high-profile industry events announced for Autumn 2019.

Events industry can combat climate change in two key ways, says UN officer

Events industry can combat climate change in two key ways, says UN officer

As people take part in global climate strikes ahead of Monday's UN Climate Change Summit, how can the events industry play its part?

New global executive creative director for 2Heads

New global executive creative director for 2Heads

Latest appointment for the agency will oversee the expansion of creative and design teams.

How voice recognition is changing the industry

How voice recognition is changing the industry

Voice technology is about more than playlists and weather reports - wayfinding is helping to show just how useful the tech is.

'Overtourism does not really exist, it is a media creation'

'Overtourism does not really exist, it is a media creation'

Professor Dimitrios Buhalis explains why there's no such thing as overtourism, just bad management of destinations.

Bruges to open new convention centre in 2021

Bruges to open new convention centre in 2021

Famous Portuguese architect has made natural daylight a top selling point of the new city-centre venue.

BeSixth hires head of global strategic partnerships

BeSixth hires head of global strategic partnerships

The recently-launched event agency's new appointment will be based in the Los Angeles office.

What's happening at Italy at Hand, The Event, 2019 in Rome this year.

Case study: Australasian Animal Studies Association Conference

Case study: Australasian Animal Studies Association Conference

The conference in Christchurch, New Zealand focused on indigenous attitudes towards human-animal relations.

LATEST JOBS