Incentive travel on the rise, according to C&IT research

Incentive travel looks set to increase in 2016, with 88% of agencies expecting to organise more incentive programmes next year than in 2015, according to exclusive C&IT research.

El Nido, Palawan, The Philippines (©iStockphoto.com)
El Nido, Palawan, The Philippines (©iStockphoto.com)

C&IT’s Incentive Travel Report reveals that incentive budgets are healthy, with 41% predicting budgets to increase, and the remaining 59% expecting budgets to remain static.

C&IT surveyed 40 of the UK’s top incentive agencies online, and conducted in-depth interviews with a further 20 agencies and corporates on the key trends, challenges and opportunities in incentive travel.

More than half (54%) said they are seeing an increase in long-haul trips, while group size is largely static with 63% predicting incentive group size to stay the same in 2016.

Meanwhile, budget and perception remain key challenges for the sector, with 52% of agencies saying budget is the biggest obstacle to incentives being signed off, while 20% stated perception as a key issue for clients.

C&IT presented highlights of the research at a panel session at IBTM World in Barcelona yesterday, featuring SITE CEO Kevin Hinton, and Elliott Grant, business director at The Black Tomato Agency.

Read more analysis in the first installment of our Incentive Travel Report here, and look out for further news, case studies and in-depth articles from our incentive travel report over the next fortnight.

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