The five-day event, open to senior client and agency buyers, will combine one-to-one supplier meetings with inspiring content sessions and visits to LA’s key venues and attractions.
Yasmin Arrigo, editor-in-chief of C&IT, said: "Our long-held global ambitions are coming to fruition with the launch of C&IT’s Forum & Fam to LA in March. Our #rediscoverCIT campaign that began last week with the unveiling of our new site continues this week with the launch of our new magazine and latest event.
"We’re delighted to be partnering with meetL.A. to join forces with our audiences on both sides of the Atlantic."
Bryan Churchill, vice president, hotel sales at Los Angeles Tourism & Convention Board, said: "The Los Angeles Tourism and Convention Board and the city of Los Angeles could not be more excited to be teaming up with C&IT for the meetL.A. UK Forum Fam next March.
"This incredibly unique and functional format allows us and our most valued partner suppliers to showcase our fantastic destination and services to to top quality UK buyers in a productive and educational exchange. Time in the meetings industry is incredibly precious and with so much happening and developing in Los Angeles, combining the forum and familiarisation trip components allows us to create an immersive and intensive destination experience that is relevant, memorable, and ultimately compelling enough to demonstrate 'experientially' why our city is so special and such a fabulous option for UK planners."
The hosted-buyer event includes flights from C&IT's airline partner Virgin Atlantic, accommodation, access to all content sessions and the opportunity to explore LA’s event infrastructure and meet key suppliers.
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