More than 200 representatives from key destinations all around the globe, ibtm world media partners and other key exhibitors gathered at El Born Centre Cultural near Barcelona's Gothic Quarter for Reed Exhibition's Meetings Leadership Summit 2015.
Cava and local Spanish wines and beers flowed as guests arrived ready to kick off the 2015 edition of the trade show. Ibtm world senior exhibition director Graeme Barnett addressed the crowd from the ruins of a citadel that has been preserved since the 1700s, introducing insights into what can be expected at this year's show. Barnett also paid respect to the tragic events that took place in Paris on Friday (13 November) and praised the event and tourism industry's resilience.
Attendees then made their way into the venue's auditorium for Swedish communications and political expert Per Schlingmann's headline presentation on how to navigate and succeed in the innovative and ever-changing future of business.
International Meetings Review executive producer James Lathem was then announced as the winner of Reed Exhibition's 2015 Profile and Power Award before Visit Oslo's recently retired convention director Anne Wallin Rodven received the coveted Lifetime Achievement Award, having served the Norwegian capital for more than a quarter of a century.
The evening finished with a Catalonian-style street food market and a castell performance where a group of acrobats created a human tower almost 30ft high.
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