Brand Book 2015: Danone's annual conference inspires staff

Danone Early Life Nutrition held a two-day annual conference at its head office, designed to inspire its 250-strong workforce.

Brand Book 2015: Danone's annual conference inspired staff
Brand Book 2015: Danone's annual conference inspired staff
Baby food provider Danone Nutricia Early Life Nutrition, part of Danone UK, wanted to inspire its highly engaged, 250-strong workforce to achieve an aggressive growth strategy, with ambitious revenue and profit targets.

The company's annual conference had previously been held off-site and involved a celebratory meal.

The 2015 event, which took place from 26-27 January, was hosted at Danone's offices under the theme Connect Live: Bolder, Braver. This signalled to attendees that it was a day at work, but with a difference and that it was time to make a change, work differently and reach higher.

Working with agency Top Banana, the brand offered delegates an 'open agenda' concept, with an app allowing them to review the proposed agenda, choose interactive sessions, submit questions to the executive team and complete a survey preand post-event.

It was also important to provide an opportunity for individuals to socialise and to feel a sense of achievement for their efforts in the previous year. Unusual on-site entertainment with food and drink was provided, including an interactive session at the end of the first day that gave everyone the chance to network and get involved in a music-making experience.

Post-event feedback indicated exceptional success, with the brand stating that Top Banana "delivered a great event".

More:

Brand Book 2015: USP message key for food & drink sector

Brand Book 2015: Retail's battle to be different

Brand Book 2015 profile: Kylee Rush, Volvo

C&IT to host Brand Book Live at Mandarin Oriental

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