Argos invited journalists to preview its autumn/winter ranges at a Northern Lights-themed showcase in July.
Agency Mask transformed Bermondsey venue Ugly Duck into a winter wonderland with help from its production partner Fullcircle.
Sets included an igloo housing a children's room display, an ice spa with a celebrity hair stylist giving live demonstrations, and Santa's Den filled with prototypes of his latest toys. Other highlights included a life-size, animated polar bear controlled by puppeteers from West End show War Horse, and a futuristic research lab, complete with 3D printer, where guests could test out Argos' future products.
The evening was rounded off with a drinks reception featuring demonstrations from key suppliers followed by a festive-themed dinner.
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