Brand Book 2015: Argos launches autumn/winter ranges

UK retailer Argos launched its autumn/winter ranges in July at a Northern Lights-themed event in London.

Argos launched autumn/winter ranges to a Northern Lights theme
Argos launched autumn/winter ranges to a Northern Lights theme

Argos invited journalists to preview its autumn/winter ranges at a Northern Lights-themed showcase in July.

Agency Mask transformed Bermondsey venue Ugly Duck into a winter wonderland with help from its production partner Fullcircle.

Sets included an igloo housing a children's room display, an ice spa with a celebrity hair stylist giving live demonstrations, and Santa's Den filled with prototypes of his latest toys. Other highlights included a life-size, animated polar bear controlled by puppeteers from West End show War Horse, and a futuristic research lab, complete with 3D printer, where guests could test out Argos' future products.

The evening was rounded off with a drinks reception featuring demonstrations from key suppliers followed by a festive-themed dinner.

More:

Brand Book 2015: Retail's battle to be different

Brand Book 2015 profile: Kylee Rush, Volvo

Brand Book 2015: ROI to the fore as budgets rise in finance sector

C&IT to host Brand Book Live at Mandarin Oriental

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