Brand Book 2015 profile: Stacey Sothard, Skipton Building Society

C&IT's Brand Book talks to Skipton Building Society's senior corporate communications manager, Stacey Sothard.

Stacey Sothard, Skipton Building Society
Stacey Sothard, Skipton Building Society
Stacey Stothard's corporate communications role at Skipton involves working on the financial services brand's internal events including its annual conference.

Which events does your annual programme include?

Aside from our annual conference, which takes place in Yorkshire, our other main event is an annual briefing in London for about 100 external delegates. This always presents a challenge of finding a different venue in the City of London area that our guests haven't been to before, which I really enjoy.

What do you look for when planning an event?

We like to find a venue that pulls people in, offers something different or quirky, and that is easily accessible. In 2014, I used a South African restaurant that served traditional South African food. Our delegates had a tour of the wine cellars, as well as taking part in wine-tasting games.

Have you done more or fewer events in 2015?

We've actually done the same this year, but I think we may increase the number we do next year, especially in London. The main reason is that we have more to say to more people, and being a Yorkshire based-business, holding events in central London is a great way for us to stay in touch with key stakeholders.

What have been your biggest challenges this year?

Finding venues and creating a format that meets the needs of our guests who, for the main part, are either journalists or city financial traders. Time is a commodity they don't have a great deal of. So it's a challenge to make sure our events are thought through with this in mind and we plan everything accordingly.

Which event are you most proud of?

Last November we held a media event exploring the DNA of retirement at the home of the Chelsea pensioners. With this theme we staged the event to look like a school science lab, and even served up molecular drinks and liquid nitrogen deserts.

More:

Brand Book 2015 profile: Kylee Rush, Volvo

Brand Book 2015: ROI to the fore as budgets rise in finance sector

C&IT to host Brand Book Live at Mandarin Oriental

• For more profiles, as well as in-depth features and breaking news, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
IBTM World Trends Watch 2020: 'The changing face of delegates'

IBTM World Trends Watch 2020: 'The changing face of delegates'

Report identifies global MICE trends in areas such as technology, sustainability and incentive travel.

In pictures: Villa Copenhagen opening in 2020

In pictures: Villa Copenhagen opening in 2020

Central post office built in 1912 has been restored to house the new 390-room hotel that can host events for 1,200 attendees.

Strata brings in a dozen new recruits

Strata brings in a dozen new recruits

Agency hires 12 people across all departments, including client services director Laura Awcock.

Our view: Flexible working is key to retaining the best talent

Our view: Flexible working is key to retaining the best talent

C&IT's associate editor Andy McCorkell explains why supporting working parents is so important for a successful business.

In pictures: New events venue opens in Herefordshire

In pictures: New events venue opens in Herefordshire

Crumplebury has onsite accommodation, flexible event spaces, a farm-to-table restaurant and views of the countryside.

6 ways tech can make events more sustainable

6 ways tech can make events more sustainable

Planners can challenge the more wasteful elements of events, says CEO of events management company Eventopedia.

Double sunrise: Would you book a 19-hour flight?

Double sunrise: Would you book a 19-hour flight?

After Qantas trial flight from London to Sydney lands, we ask event planners what they think.

Science Museum unveils new event space within medical exhibit

Science Museum unveils new event space within medical exhibit

Exhibition opens for drinks receptions and events amid one of the world's largest medical galleries as part of £24m refurb.

Venue of the Week: Adare Manor

C&IT's 2019 A-Listers were treated to a stay at the luxury Irish getaway on an 842 acre estate in County Limerick.

7 lessons for event planners from... the John Lewis Christmas ad

7 lessons for event planners from... the John Lewis Christmas ad

Everyone's nightmare is a fire-breathing dragon near a highly flammable Christmas tree, isn't it?

LATEST JOBS