Brand Book 2015 profile: Stacey Sothard, Skipton Building Society

C&IT's Brand Book talks to Skipton Building Society's senior corporate communications manager, Stacey Sothard.

Stacey Sothard, Skipton Building Society
Stacey Sothard, Skipton Building Society
Stacey Stothard's corporate communications role at Skipton involves working on the financial services brand's internal events including its annual conference.

Which events does your annual programme include?

Aside from our annual conference, which takes place in Yorkshire, our other main event is an annual briefing in London for about 100 external delegates. This always presents a challenge of finding a different venue in the City of London area that our guests haven't been to before, which I really enjoy.

What do you look for when planning an event?

We like to find a venue that pulls people in, offers something different or quirky, and that is easily accessible. In 2014, I used a South African restaurant that served traditional South African food. Our delegates had a tour of the wine cellars, as well as taking part in wine-tasting games.

Have you done more or fewer events in 2015?

We've actually done the same this year, but I think we may increase the number we do next year, especially in London. The main reason is that we have more to say to more people, and being a Yorkshire based-business, holding events in central London is a great way for us to stay in touch with key stakeholders.

What have been your biggest challenges this year?

Finding venues and creating a format that meets the needs of our guests who, for the main part, are either journalists or city financial traders. Time is a commodity they don't have a great deal of. So it's a challenge to make sure our events are thought through with this in mind and we plan everything accordingly.

Which event are you most proud of?

Last November we held a media event exploring the DNA of retirement at the home of the Chelsea pensioners. With this theme we staged the event to look like a school science lab, and even served up molecular drinks and liquid nitrogen deserts.

More:

Brand Book 2015 profile: Kylee Rush, Volvo

Brand Book 2015: ROI to the fore as budgets rise in finance sector

C&IT to host Brand Book Live at Mandarin Oriental

• For more profiles, as well as in-depth features and breaking news, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How to recruit new 'wildcard' speakers

How to recruit new 'wildcard' speakers

Education, training and speaker coaches are key to unearthing new talent, according to an expert panel at the C&IT Corporate Forum.

La Torre Golf & Spa Resort opens in Murcia

La Torre Golf & Spa Resort opens in Murcia

New 133-room DoubleTree hotel features lake-front views, a ballroom for 700 delegates and four restaurants.

Read the full State of the Industry: Corporate Report

Read the full State of the Industry: Corporate Report

C&IT subscribers can read our report for corporate event planners, including stats, trends and industry insights.

Agency boss reveals blueprint for rapid business growth

Agency boss reveals blueprint for rapid business growth

MD of WONDER London explains how his company has quickly grown from two to 40 people in six years, working with clients like Google.

In pictures: Performing Artistes' New Year Speaker Drinks

In pictures: Performing Artistes' New Year Speaker Drinks

The annual event with drinks and entertainment was held at the Institute of Directors and hosted by comedian Andy Parsons.

6 new international congress centres

6 new international congress centres

As demand for large-scale international events continues to grow, we take a look at conference venues opening from 2019.

In pictures: Corporate Forum 2019

In pictures: Corporate Forum 2019

This year's forum featured inspirational talks, panel discussions and a gala dinner in the ballroom at The Langham hotel.

How to increase delegate engagement

How to increase delegate engagement

A panel of experts at the C&IT Corporate Forum discussed how to attract delegates and keep them happy.

'Riskiest' places to travel revealed by medical insurer

'Riskiest' places to travel revealed by medical insurer

From typhoid and malaria to 'Delhi Belly', new research reveals where travellers could catch the most threatening travel bugs.

Live Union hires senior account manager

Live Union hires senior account manager

Leonor Nem├ęsio Nobre joins from Kia Motors, where she worked on a range of corporate events.

LATEST JOBS