Brand Book 2015 profile: Stacey Sothard, Skipton Building Society

C&IT's Brand Book talks to Skipton Building Society's senior corporate communications manager, Stacey Sothard.

Stacey Sothard, Skipton Building Society
Stacey Sothard, Skipton Building Society
Stacey Stothard's corporate communications role at Skipton involves working on the financial services brand's internal events including its annual conference.

Which events does your annual programme include?

Aside from our annual conference, which takes place in Yorkshire, our other main event is an annual briefing in London for about 100 external delegates. This always presents a challenge of finding a different venue in the City of London area that our guests haven't been to before, which I really enjoy.

What do you look for when planning an event?

We like to find a venue that pulls people in, offers something different or quirky, and that is easily accessible. In 2014, I used a South African restaurant that served traditional South African food. Our delegates had a tour of the wine cellars, as well as taking part in wine-tasting games.

Have you done more or fewer events in 2015?

We've actually done the same this year, but I think we may increase the number we do next year, especially in London. The main reason is that we have more to say to more people, and being a Yorkshire based-business, holding events in central London is a great way for us to stay in touch with key stakeholders.

What have been your biggest challenges this year?

Finding venues and creating a format that meets the needs of our guests who, for the main part, are either journalists or city financial traders. Time is a commodity they don't have a great deal of. So it's a challenge to make sure our events are thought through with this in mind and we plan everything accordingly.

Which event are you most proud of?

Last November we held a media event exploring the DNA of retirement at the home of the Chelsea pensioners. With this theme we staged the event to look like a school science lab, and even served up molecular drinks and liquid nitrogen deserts.

More:

Brand Book 2015 profile: Kylee Rush, Volvo

Brand Book 2015: ROI to the fore as budgets rise in finance sector

C&IT to host Brand Book Live at Mandarin Oriental

• For more profiles, as well as in-depth features and breaking news, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Top 10 tropical island destinations revealed

Top 10 tropical island destinations revealed

Survey ranks island getaways based on 11 categories, such as attractions, cost of accommodation and sunshine hours.

A drop in the Indian Ocean

A drop in the Indian Ocean

A taste of paradise can be found in sacred Sri Lanka, the white sands of the Seychelles, or on the magical island of Mauritius.

Academy of Management heading to Copenhagen

Academy of Management heading to Copenhagen

The association's first ever conference outside North America will take place in 2025.

The true cost of business travel

The true cost of business travel

'The time spent sitting in a plane can actually cost more than the price of a ticket,' says CWT's Christoper Goundrill.

Download the full State of the Industry: Associations Report 2018

Download the full State of the Industry: Associations Report 2018

Ahead of next week's gradual release of our Agency Report, you can now download the Associations Report in full.

New Heathrow hotel planned for 2021

New Heathrow hotel planned for 2021

The Indian Hotels Company reveals plans for a 108-room Vivanta property at Heathrow Airport.

Hawker Union venue opens near Alexandra Palace

Hawker Union venue opens near Alexandra Palace

The derelict warehouse has been transformed into a modern food market available for private hire.

Bridging the gap between physical events and digital analytics

Bridging the gap between physical events and digital analytics

A data-driven approach can give you insight into visitor behaviour that hasn't been possible before now.

One&Only Nyungwe House opening in Rwanda

One&Only Nyungwe House opening in Rwanda

Luxury resort on the edge of the Nyungwe rainforest in central Africa will welcome guests from October.

Download the full State of the Industry: Incentives Report 2018

Download the full State of the Industry: Incentives Report 2018

Ahead of next week's gradual release of our Agency Report, you can now download the Incentives Report in full.

LATEST JOBS