Brand Book 2015 profile: Kylee Rush, Volvo

C&IT's Brand Book catches up with Volvo Car UK events manager Kylee Rush.

Kylee Rush, Volvo UK
Kylee Rush, Volvo UK
Kylee Rush is events manager at Volvo Car UK, which recorded a 26 per cent year-on-year sales increase in 2014, its best sales performance in two decades. Having  worked at the brand for nearly 20 years, including 13 in marketing and communications, Rush took up his current role in July this year.  

What does your event programme include?

On the corporate and internal side, we run about ten events a year, including a national dealer conference and a global dealer event, which ?next year is taking place in Sweden in January. The management team also meets with dealers every quarter in different parts of the UK: most recently we had events in Newcastle, Birmingham and Henley. I work on my own but am supported by a number of agencies, including TRO.

What are the key challenges you face?

We know we are not the number one car when it comes to purchase consideration. We need to engage our audience – whether consumer, internal or on the dealer front  – and interact with them in non-traditional and more engaging ways, giving them an experience to remember. This means we will look to invest in more ‘live’ events.

What’s been your event highlight of 2015?

We introduced projection-mapping at our dealer conference, held in May in Nottingham. It was a new way to engage with our dealer network.

What’s the outlook for 2016 for events?

We are still in the planning stages for next year’s events. The launch of the all-new XC90 is a new era for Volvo and I feel very positive about what the future holds for the brand and its events. We will have more great products to launch and will continue to look for innovative ways for customers to experience our cars in a uniquely Volvo way.

More:

Brand Book 2015: Auto events getting bigger and better

Brand Book 2015: Wave of change for IT and telecoms sector

C&IT to host Brand Book Live at Mandarin Oriental

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
5 days left to answer our corporate event planner survey and win a luxury hotel stay

5 days left to answer our corporate event planner survey and win a luxury hotel stay

Complete our quick 10-minute survey to win a stay for two with Iconic Luxury Hotels and inform our State of the Industry report.

8 essential steps for event marketing

8 essential steps for event marketing

Delegates at IBTM World in Barcelona got some tips from MPI to create a smart promotional strategy.

The unstoppable growth of esports events

The unstoppable growth of esports events

CEO of Excel Esports explains why the audience for gaming and esports events is only getting bigger.

New head of live events for HGA

New head of live events for HGA

Manchester-based events agency makes several appointments after a year of record revenue.

IBTM World Trends Watch 2020: 'The changing face of delegates'

IBTM World Trends Watch 2020: 'The changing face of delegates'

Report identifies global MICE trends in areas such as technology, sustainability and incentive travel.

In pictures: Villa Copenhagen opening in 2020

In pictures: Villa Copenhagen opening in 2020

Central post office built in 1912 has been restored to house the new 390-room hotel that can host events for 1,200 attendees.

Strata brings in a dozen new recruits

Strata brings in a dozen new recruits

Agency hires 12 people across all departments, including client services director Laura Awcock.

Our view: Flexible working is key to retaining the best talent

Our view: Flexible working is key to retaining the best talent

C&IT's associate editor Andy McCorkell explains why supporting working parents is so important for a successful business.

In pictures: New events venue opens in Herefordshire

In pictures: New events venue opens in Herefordshire

Crumplebury has onsite accommodation, flexible event spaces, a farm-to-table restaurant and views of the countryside.

6 ways tech can make events more sustainable

6 ways tech can make events more sustainable

Planners can challenge the more wasteful elements of events, says CEO of events management company Eventopedia.

LATEST JOBS