Brand Book 2015 profile: Helen Turner, Honda

C&IT's Brand Book catches up with Helen Turner, events manager at automotive giant Honda UK.

Helen Turner, Honda UK
Helen Turner, Honda UK

Helen Turner is events manager at Honda and has worked at the brand for 18 years. A passion for motorcycles (she has a full bike licence) led to her current role. Turner started working on events for the motorcycles part of the business and is now responsible for all events within Honda UK.

What does a year in Honda UK's event calendar look like?

We run many events, ranging from conferences, awards dinners, dealer events, product launches, media events and festivals, to large consumer and trade shows and dealer incentives - the list is endless. My team runs events for cars, motorcycles and our power product business areas. We mainly operate within the UK but do travel as and when required.

Have you done more or fewer events in 2015 than in previous years?

Honda has had a very busy year, with many diverse events because of the nature of our product range. My highlight has been our 'toy box'-themed stand at Goodwood Festival of Speed, where we worked with agency Jack Morton on a design created to look like a collection of children's toy cars, with over-sized toy boxes featuring life-size cars sitting inside each one. It's exciting seeing an idea come to life and watching the enjoyment it gives to visitors. What's the most challenging aspect of your role?

To keep improving and evolving what we do while being mindful of increasing our return on investment. We are constantly looking at new ways to create fun and engaging events that appeal to our audience. I work within a great team of people and I have a 'dynamic duo' who work with me in Honda full-time on our event programme, as well as working with a number of preferred agencies. No one day is the same.

What's your outlook for events in 2016?

Our outlook for next year is exciting. We will be looking to build upon our successes, enhance what we do and continue to promote our fantastic range of products.

More:

Brand Book 2015: Auto events getting bigger and better

Brand Book 2015 profile: Kylee Rush, Volvo

Brand Book 2015: Wave of change for IT and telecoms sector

C&IT to host Brand Book Live at Mandarin Oriental

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How Worldspan is keeping its team connected during a crisis

How Worldspan is keeping its team connected during a crisis

'It's critical to have regular, honest communication with the whole team,' says event agency's MD Sophie Morris.

Our view: I watched a car-crash webinar

Our view: I watched a car-crash webinar

C&IT’s senior reporter Ellie Kahn prays that online events quickly improve during the lockdown.

LIVE UPDATES: Which international events are being cancelled

LIVE UPDATES: Which international events are being cancelled

All the latest postponements and cancellations as the world deals with the coronavirus pandemic.

'Indefinite' travel ban leaves planners with more questions

'Indefinite' travel ban leaves planners with more questions

As the Foreign & Commonwealth Office updates its advice against all non-essential travel, can planners make any forward bookings at all?

Insurance company rejects agency’s coronavirus claim

Insurance company rejects agency’s coronavirus claim

Creative communications agency had taken out specific coverage for ‘human contagion disease’ in the lead up to the coronavirus pandemic.

Case study: Genesis launches luxury electric car Mint Concept

Case study: Genesis launches luxury electric car Mint Concept

INVNT's car launch event included a runway show, live music and dancing at a brand new venue in New York.

9 ways to improve your virtual meetings

9 ways to improve your virtual meetings

Dan Walker from Ashfield Meetings & Events has compiled a checklist to ensure your video calls run smoothly.

Deadline extended for the C&IT Awards Americas

Deadline extended for the C&IT Awards Americas

As C&IT expands its reach globally, we've launched the C&IT Awards Americas to recognise the best in US events.

Unicorn Events closes due to COVID-19 challenges

Unicorn Events closes due to COVID-19 challenges

Agency MD Hannah Luffman says the business will close while it is still possible to pay staff in full.

How the UK government is supporting the hospitality and events sector

How the UK government is supporting the hospitality and events sector

Suggestions of an extended lockdown period are adding pressure to the events sector, says University of Derby's Brendan Moffett.