Business tourism push planned for Abu Dhabi

An initiative aimed at promoting the global appeal of Abu Dhabi as a year-round business, cultural and tourist destination is being undertaken by Etihad Airways and Abu Dhabi Tourism & Cultural Authority (TCA Abu Dhabi).

Etihad Airways has signed a Memorandum of Understanding (MOU) with TCA Abu Dhabi, and also with Miral Asset Management, which oversees the development and management of a range of hospitality, sports, entertainment, retail and leisure destinations on Yas Island. 

The partnership will see the three parties drive the growth of inbound destination and stopover tourism to Abu Dhabi by joining forces on various strategic activities including co-branded marketing and communication, market intelligence and data exchange, cruise industry support, loyalty and affinity programmes, and business and leisure events within the Emirate and around the world.

Peter Baumgartner, Etihad Airways’ chief commercial officer, said: "This unique and important partnership between the national airline, TCA Abu Dhabi and Miral will boost Abu Dhabi’s image exponentially."

Etihad Airways will coordinate more closely with TCA Abu Dhabi across a range of disciplines and targeted B2B programmes, and will continue to grow the established and successful ‘Essential Abu Dhabi’, ‘Abu Dhabi Now’ and ‘Access Abu Dhabi’ trade and consumer programmes, the latter being an integrated destination management campaign focused on key tour operators and online travel agencies, providing incentives for management and familiarisation trips.

More:

Abu Dhabi: new C&I options for groups

Middle East Luxury: Zaya Nurai Island, Abu Dhabi

Visit C&IT's Abu Dhabi Destination Guide here

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