60 seconds with... IBTM World's Graeme Barnett

With less than two weeks to go before the 2015 edition of IBTM World, C&IT caught up with senior exhibition director Graeme Barnett to find out about this year's show.

IBTM World's Graeme Barnett
IBTM World's Graeme Barnett

What new additions can we expect for the 2015 show?

We have lots that will be inspiring to meeting planners right across the show floor. We have the biggest number of new exhibitors joining us this year, from a diverse range of industry sectors.  Just some of the new names include Dorchester Collection, Ibiza, Los Angeles Tourism and Convention Board, Luxembourg National Tourist Office, Ministry of Tourism of The Republic of Bulgaria, Prague City Tourism, Sandals & Beaches Resorts, and Sri Lanka Convention Bureau.

We’ve also made some changes to the IBTM knowledge programme this year. For the first time all of the education will take place on the show floor in the newly created ACS Knowledge Village, which consists of four purpose built and themed theatres. The concept of the ACS Knowledge Village is to provide a single ‘learning hub’ on the show floor, making it more accessible to visitors, Hosted Buyers and exhibitors.

Other key highlights this year include; The Innovation Zone, a dedicated area on the show floor that will showcase the latest technology products identified to impact and change the industry today and in the future.

Have numbers increased this year?

As mentioned earlier, we have the biggest number of new exhibitors joining us this year – it’s great news for the meetings industry to see it so buoyant.  At the same time many returning this year have extended their space to include even more partners on their stands.

What should attendees be most excited about?

Where do I start? There’s so much to get excited about this year. This year’s IBTM knowledge programme is set to motivate the industry with a series of sessions that have been lined up to challenge existing thought models and raise the bar when it comes to organizing and planning events and conferences around the globe.

Seven topical themes run throughout and leading global experts will present on: Connections Mean Everything, Putting Meeting Design into Practice, Tools for Planner Productivity, Industry Engagement, Inspiration from Outside, and Innovative Events and Leading Lights for Leading Events.

Another highlight of this year’s show will be the Innovation Zone. The Zone will feature a dedicated area for Top Ten Innovations, chosen by an independent panel of judges out of sixty international applicants who applied for our Technology and Innovation Watch Award.

The official IBTM World Welcome Reception takes place onsite on Tuesday 17 November with the theme of Let’s Play, centred around SPORT this year. One of our most popular events, IBTM World Club Night will once again be hosted at Opium Mar – probably considered one of the annual industry social events so we urge our attendees to prepare themselves!

Now IBTM World has rebranded, what is it looking to do differently this year?

The change was part of an overall re-brand for the global portfolio of IBTM events last year. The new logos now communicate each show proposition and the region that it serves, firmly establishing them in each market and giving both individual status for each event whilst also retaining the IBTM events brand equity.

More:

In Pictures: ibtm world networking event at Shangri-La at The Shard

EIBTM becomes IBTM World as part of rebrand

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