The new venture, called ‘The Experience is the Marketing’, which goes live today, will provide marketing and business development support.
"The worlds of sales and marketing have converged, and the only way to drive growth is with an integrated story across all parts of the business; we are a growth agency," said Jackson.
The new agency will work with a series of delivery partners to create complete business experiences for internal communications, external communications and sales delivery, including CRM, capability and training.
"Every conversation I’ve had with our clients has been about how to achieve growth, be it new business expansion, delivering shareholder value, launching new products, or implementing brand strategies. In every case it boils down to creating an experience; internally, externally, through sales, and through culture. This is what The Experience is the Marketing will do, it will be a true business driver."
Jackson has worked in marketing and events for more than 20 years, with leading roles at global brand agencies including Saatchi, Grey, Jack Morton and George P Johnson. He was also announced as preseident of the ISES board in June.
"I came up with the phrase ‘the experience is the marketing’ about 11 years ago and have been using it ever since. Now’s the time to prove the point, and change the way brands and businesses look at our industry," he added.
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