MINI appoints Vista ahead of Clubman launch

Automotive company MINI has hired agency Vista to deliver a series of exclusive event previews ahead of the launch of the MINI Clubman this weekend (October 31).

The events, which took place throughout September and October and targeted both MINI dealers and consumers, were hosted across nine locations including Bristol, Liverpool, Edinburgh, Sheffield, London and Birmingham.

The Mini win follows Vista's appointment by BMW earlier in the year, which marked the agency's expansion into the automotive sector. 

James Wilkins, managing director of Vista said: "Working alongside MINI is a privilege, the brand is a global institute. Creating a series of events nationwide to engage MINI’s customers allowed us to live in the brand and generate tangible results."

More:

Wilkins: BMW drives Vista's new automotive focus

Logistik Group rebrands as VISTA

VISTA expands client services team

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
6 reasons to choose Sentosa for your event

With stunning venues, luxury accommodation, a wealth of land and sea-based activities and mouth-watering cuisine, Sentosa provides groups with the ultimate in business and leisure.

ICCA elects new president

ICCA elects new president

James Rees, executive director at ExCeL London has been on the ICCA board since 2012.

Quality counts in Singapore

With its state-of-the-art, flexible spaces, Singapore's Shangri-La Hotel is the luxury venue of choice.

Tee time: Global golfing

Tee time: Global golfing

Some say 'golf is a good walk spoiled', but for these five resorts it couldn't be further from the truth.

10 cities that are championing accessibility for venues and events

10 cities that are championing accessibility for venues and events

Report showcases destinations meeting the needs of delegates with disabilities.

My Dream Event: An immersive sonic experience with Max Richter

My Dream Event: An immersive sonic experience with Max Richter

Paul Boulding, creative director at SET Live would hold a product launch where sound is king at the Saatchi Gallery.

Historic Soho music venue gets £1m restoration

Historic Soho music venue gets £1m restoration

Refurbished venue will open on 28 November as Soho Residence and have capacity for 350 over three floors.

Poor work culture can derail mergers and acquisitions

Poor work culture can derail mergers and acquisitions

Report finds 100% of UK employees would consider leaving a job if it was not a good cultural fit for them after M&A activity.

BA launching London to Charleston route in April

BA launching London to Charleston route in April

Travellers will be able to fly directly from Heathrow to the home of the iconic 1920s dance craze in South Carolina.

5 principles for success in the business of events

5 principles for success in the business of events

CEO of INVNT Scott Cullather spoke at the US Forum and offered agencies advice for staying on top of their game.

LATEST JOBS