MINI appoints Vista ahead of Clubman launch

Automotive company MINI has hired agency Vista to deliver a series of exclusive event previews ahead of the launch of the MINI Clubman this weekend (October 31).

The events, which took place throughout September and October and targeted both MINI dealers and consumers, were hosted across nine locations including Bristol, Liverpool, Edinburgh, Sheffield, London and Birmingham.

The Mini win follows Vista's appointment by BMW earlier in the year, which marked the agency's expansion into the automotive sector. 

James Wilkins, managing director of Vista said: "Working alongside MINI is a privilege, the brand is a global institute. Creating a series of events nationwide to engage MINI’s customers allowed us to live in the brand and generate tangible results."


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