Business events take centre stage in Melbourne

Members of the Exhibition and Event Association of Australasia (EEAA) presented a round table earlier this month highlighting how Melbourne is focusing its future on business events.

The EEAA is the industry association representing organisers, association organisers, venues and suppliers within the exhibition and event sector. The round table focused on the expansion of the Melbourne Convention & Exhibition Centre (MCEC) and upgrades to the Royal Exhibition Building. 

MCEC chief executive officer, Peter King, spoke about expansion plans for the Centre since the Victorian State Government’s announcement to fund the project in the 2015-16 State Budget. He said the project was on track with a building contractor expected to be locked in by December 2015 and work to commence in late January/early February 2016.

"It is a very exciting time for the MCEC," said King. "We are taking this opportunity to create a "precinct" around the centre where exhibitions, conferences and events can run through a continuous 360 degree space.

Changes will be made to existing cafés and an indoor/outdoor eating area to facilitate networking experiences for visitors, organisers and exhibitors will be created.

A newly-formed tourism and events company, Visit Victoria, will bring together Tourism Victoria and the Victorian Major Events Company, with a new conventions division. There will also be a regional division, designed to work directly with regional tourism boards and operators to grow tourism in Victoria’s regions, with a greater focus on business events. 

More:

Perth showcases new hotel and infrastructure developments

Sydney secures £54m worth of incentive events for 2016/17

Visit C&IT's Australia Destination Guide here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
6 ways to get your brand noticed at trade shows

6 ways to get your brand noticed at trade shows

With thousands of businesses in attendance, how can you maximise your time and brand exposure at a trade show?

Major new London venue opening summer 2019

Major new London venue opening summer 2019

Magazine London will have a riverside spot in North Greenwich and comes from the team behind Printworks.

Why events are crucial to Cision's marketing strategy

Why events are crucial to Cision's marketing strategy

Cision's CMO Chris Lynch spoke to C&IT at CommsCon18 about how events can promote a brand and increase sales.

Case study: Virgin Media Business' annual Sales Kick-Off

Case study: Virgin Media Business' annual Sales Kick-Off

A conference recognising and rewarding employee performance took place at The International Centre, Telford.

Gray Dawes Group acquires Giles Travel

Gray Dawes Group acquires Giles Travel

Acquisition takes turnover of family-owned Gray Dawes Group beyond £150m and employee numbers to more than 200.

Clive appoints head of creative services

Clive appoints head of creative services

Darren Kerr joins the senior leadership team, having previously worked in Hong Kong and Sydney.

A new age for Amsterdam

Amsterdam's RAI arena offers cutting-edge 3D and sustainable planning options for events, with a spectacular new hotel in the pipeline for 2020.

Hotel review: Crowne Plaza Copenhagen Towers

Hotel review: Crowne Plaza Copenhagen Towers

Winner of multiple awards for its sustainability credentials, it's the perfect hotel for the eco-conscious traveller.

Travel in style with Eurostar

Eurostar's MICE offering includes discounted rates, Exclusive Carriages and various Onboard Experiences.

In pictures: US Forum hears tips on going global

In pictures: US Forum hears tips on going global

On the final day of the inaugural C&IT US Forum at Cliveden House, guests heard from INVNT CEO and the director of iCompli.

LATEST JOBS