Business events take centre stage in Melbourne

Members of the Exhibition and Event Association of Australasia (EEAA) presented a round table earlier this month highlighting how Melbourne is focusing its future on business events.

The EEAA is the industry association representing organisers, association organisers, venues and suppliers within the exhibition and event sector. The round table focused on the expansion of the Melbourne Convention & Exhibition Centre (MCEC) and upgrades to the Royal Exhibition Building. 

MCEC chief executive officer, Peter King, spoke about expansion plans for the Centre since the Victorian State Government’s announcement to fund the project in the 2015-16 State Budget. He said the project was on track with a building contractor expected to be locked in by December 2015 and work to commence in late January/early February 2016.

"It is a very exciting time for the MCEC," said King. "We are taking this opportunity to create a "precinct" around the centre where exhibitions, conferences and events can run through a continuous 360 degree space.

Changes will be made to existing cafés and an indoor/outdoor eating area to facilitate networking experiences for visitors, organisers and exhibitors will be created.

A newly-formed tourism and events company, Visit Victoria, will bring together Tourism Victoria and the Victorian Major Events Company, with a new conventions division. There will also be a regional division, designed to work directly with regional tourism boards and operators to grow tourism in Victoria’s regions, with a greater focus on business events. 

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