In addition to a new website and logo, the Manchester-based events agency hopes to reposition itself in line with plans to expand its business.
Ian Taylor, chief engagement officer, said the company has been delivering at a high level across a broad spectrum of events for several years.
"Conferences, meetings, away days, awards ceremonies, the list goes on, but if you didn’t know us or what we could do, we still looked like a teambuilding company that can do other stuff – that’s until now. We’ve grown up and introduced a new look," he explained.
Team Spirit’s old logo and strapline of ‘Refreshingly Different Events’ has been replaced with ‘Events & Experiential, All Together, Better Engaged’.
Adrian Bentley, creative director, added: "Today, Events & Experiential better describes what Team Spirit does, while All Together, Better Engaged explains why. A four word brand promise that underpins every event we deliver for our clients.
"It’s more than just a new logo and website. At Team Spirit we understand the science of engagement and the value of play. All our events bring people together, helping them to be more engaged and effective at work. We are talking to our clients in a new way."
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