Crown kicks off DENSO's European tour today

Crown has kicked off a ten-day European tour for DENSO's new product launch today (26 October) in Moscow, Russia.

Crown kicks off DENSO's European tour today
Crown kicks off DENSO's European tour today

Crown is launching DENSO’s new Iridium TT spark plug product with the ‘Track 2 Track’ campaign, which includes a 3,000km tour across Europe to introduce the product to the brand’s European distributors.

Automotive technology supplier DENSO announced the appointment of Crown earlier this month for the tour, which will hit several European F1 race tracks including Moscow Raceway; Brno (formerly Masaryk) Race Track; Osterreichring (Red Bull Ring) Race Track, and Spa Francorchamps.

Russian driver of the FIA GT3 European Championship Natalia Freidina and British driver and television presenter Rebecca Jackson will be driving in branded cars from Moscow to London.

The route will see the drivers visit 10 European countries over 10 days including Russia, Belarus, Poland, Czech Republic, Austria, Germany, Belgium, Netherlands, France and the UK.

More:

Crown appointed for London Rugby World Cup conference

Top 50 Agencies 2015: Crown Business Communications (26)

Crown appoints new executive producer

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