Crown kicks off DENSO's European tour today

Crown has kicked off a ten-day European tour for DENSO's new product launch today (26 October) in Moscow, Russia.

Crown kicks off DENSO's European tour today
Crown kicks off DENSO's European tour today

Crown is launching DENSO’s new Iridium TT spark plug product with the ‘Track 2 Track’ campaign, which includes a 3,000km tour across Europe to introduce the product to the brand’s European distributors.

Automotive technology supplier DENSO announced the appointment of Crown earlier this month for the tour, which will hit several European F1 race tracks including Moscow Raceway; Brno (formerly Masaryk) Race Track; Osterreichring (Red Bull Ring) Race Track, and Spa Francorchamps.

Russian driver of the FIA GT3 European Championship Natalia Freidina and British driver and television presenter Rebecca Jackson will be driving in branded cars from Moscow to London.

The route will see the drivers visit 10 European countries over 10 days including Russia, Belarus, Poland, Czech Republic, Austria, Germany, Belgium, Netherlands, France and the UK.

More:

Crown appointed for London Rugby World Cup conference

Top 50 Agencies 2015: Crown Business Communications (26)

Crown appoints new executive producer

• For more breaking news, as well as in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Quality counts in Singapore

With its state-of-the-art, flexible spaces, Singapore's Shangri-La Hotel is the luxury venue of choice.

Tee time: Global golfing

Tee time: Global golfing

Some say 'golf is a good walk spoiled', but for these five resorts it couldn't be further from the truth.

10 cities that are championing accessibility for venues and events

10 cities that are championing accessibility for venues and events

Report showcases destinations meeting the needs of delegates with disabilities.

My Dream Event: An immersive sonic experience with Max Richter

My Dream Event: An immersive sonic experience with Max Richter

Paul Boulding, creative director at SET Live would hold a product launch where sound is king at the Saatchi Gallery.

Historic Soho music venue gets £1m restoration

Historic Soho music venue gets £1m restoration

Refurbished venue will open on 28 November as Soho Residence and have capacity for 350 over three floors.

Poor work culture can derail mergers and acquisitions

Poor work culture can derail mergers and acquisitions

Report finds 100% of UK employees would consider leaving a job if it was not a good cultural fit for them after M&A activity.

BA launching London to Charleston route in April

BA launching London to Charleston route in April

Travellers will be able to fly directly from Heathrow to the home of the iconic 1920s dance craze in South Carolina.

5 principles for success in the business of events

5 principles for success in the business of events

CEO of INVNT Scott Cullather spoke at the US Forum and offered agencies advice for staying on top of their game.

'If we have entered the Brexit endgame, the industry needs to understand the ramifications'

'If we have entered the Brexit endgame, the industry needs to understand the ramifications'

It's time to set our sights on the details of the deal, says Rachel Ley, managing director of RLC.

Where are the riskiest places to travel in 2019?

Where are the riskiest places to travel in 2019?

Travel Risk Map reveals the latest medical, road safety and security risk ratings of countries around the world.

LATEST JOBS