Hein joins Design Hotels from The Grove, Hertfordshire, where he was director of sales, having also held UK-based sales roles at both Café Royal and Rocco Forte Hotels.
In his new role, Hein will continue to work within the C&I sector, while targeting UK & Ireland, France and Benelux markets.
Hein told C&IT: "Design Hotels was a brand I wanted to work for and I feel that it reflects my personality much more than before.
"Design Hotels has a focus on corporate travel, fashion and entertainment, but MICE is an important sector amongst all of these. The MICE market has always been competitive but we’re seeing that clients want to try new things.
"We have hotels in cities that groups don’t normally travel to and this works well for us, particularly as smaller meetings are increasing."
Design Hotels will host a number of events targeting C&I buyers around the world, including a roadshow event in Istanbul and its own trade show called Rendezvous.
"Over the last 12 months, Design Hotels has seen a big increase in both the number of RFPs received and conversion rates," Hein adds. "The hotel portfolio has increased by 35% in the last three years and we’ve had some quality growth in key cities."
Hein spent more than five years at Rocco Forte hotels, three of which were based in the hotel group's Berlin property, before moving to London to take on the regional sales manager role.
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