Lisa Carter, who previously worked at Manchester Central, brings more than six years of experience to the role.
The Spanish hotel operator is currently in the midst of a rapid expansion strategy, which includes new UK property, the Innside Manchester Hotel, which opened in May. Future openings are planned for Birmingham, Glasgow and Edinburgh from 2017.
Carter will be responsible for the positioning and relationship development for all Melia brands (Melia Hotels, Paradisus resorts, Gran Melia, ME Hotels, Innside, Trypp and Sol Hotels) to the UK C&I market.
• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here