Sophie Smith has joined the agency from FRUKT, where she worked on the Mastercard account. With Sledge's growing presence in the UAE and focus on large public events, she will be working across a wide range of clients.
Laura Capell, managing director of Sledge said: "We are very happy to have Sophie join the team, genuine passion and enthusiasm is really important to us and Sophie has this in bucket loads."
Smith added: "Sledge is exactly what I had hoped for, a relaxed but hardworking team who all get on with each other. They've made me feel very welcome and I'm already getting started on some really exciting projects, I've had a great first week!"
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