With more than 23 years’ experience in the hotel industry, including at Radisson, Rocco Forte and Marriott international, Newton brings her expertise and passion for local business tourism to the role.
Marketing Manchester is currently working to assert Greater Manchester as a strong presence within the Northern Powerhouse scheme. Amongst other responsibilities, Newton will be charged with steering delivery of business tourism activity under the Northern Tourism Growth Fund, a £10m government initiative to boost international tourism in the North of England.
Newton said: "It’s a great pleasure to be heading the business tourism team at such an exciting time for the industry in Manchester. I look forward to working with colleagues and partners to ensure that Greater Manchester continues to build on its reputation as a quality conference destination."
Nick Brooks-Sykes, director of tourism at Marketing Manchester, part of MGC, added that he was thrilled to welcome her to the role. "A clear challenge ahead will be to ensure that Manchester gets the most out of its tenure as European City of Science 2016, in which the city plays host to the EuroScience Open Forum. With 4,500 delegates due to descend on the city for the conference, at an estimated economic impact of £10m, the team will seek to bolster the city’s reputation as an ideal location for scientific conferences."
• For more in-depth features, as well as breaking news, sign up to C&IT Magazine's daily Newstracker here