IMEX America unveils new sustainability initiative

IMEX America has launched a new sustainability-focused scheme called The Green Team, encouraging attendees and visitors to commit to more CSR actions.

IMEX America unveils new sustainability initiative
IMEX America unveils new sustainability initiative

The initiative is inviting those attending IMEX America to commit to further CSR actions, including sustainability, recycling and assembling hygiene kits, as well as donating to IMEX America's Evergreen Shade Tree project.

Wonderful Copenhagen, already a frontrunner in sustainability initiatives, is the first destination to commit to these challenges.

Cathrine Seidel, senior project manager of International Sales at Wonderful Copenhagen, said: "’The project is very much in line with the values of our company. We believe that sustainable actions are imperative to the industry. By supporting the Evergreen Shade Tree project we not only support the environment but also people in need."

More:

C&IT TV: Event planners talk sustainability at SES 2015

Agencies pledge support for Sustainable Events Summit 2015

IMEX America 2015 kicks off in Las Vegas today

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