The initiative is inviting those attending IMEX America to commit to further CSR actions, including sustainability, recycling and assembling hygiene kits, as well as donating to IMEX America's Evergreen Shade Tree project.
Wonderful Copenhagen, already a frontrunner in sustainability initiatives, is the first destination to commit to these challenges.
Cathrine Seidel, senior project manager of International Sales at Wonderful Copenhagen, said: "’The project is very much in line with the values of our company. We believe that sustainable actions are imperative to the industry. By supporting the Evergreen Shade Tree project we not only support the environment but also people in need."
• For more breaking news, as well as in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here